In a Q&A with Catalyst Creative CEO Amanda Slavin, competitive big wave surfer Anastasia Ashley talks about discovering her love for the sport, the perks and challenges of being a female in a male-dominated industry and building her brand using social media. As a little girl, Ashley found her first surfboard in a trashcan and went on to win a competition at just 7 years old. With the philosophy of after “100 nos all you need is one yes,” she has braved ups and downs, praise and rejection, by staying true to herself and the sport. Ashley is now a renowned spokeswoman who has won over 30 professional events, including having the most appearances at the women’s pipeline pro event, surfing some of the biggest waves ever for female. She has been nominated for the Billabong XXL awards and modeled in the 2014 Sport Illustrated Swimsuit Issue.