Tasked with creating the ultimate music festival experience for attendees and delivering an absolute win for the brand, the Life is Beautiful and Bacardí teams got to work.


  • Internal strategy sessions with key constituents at brand and agency levels to optimize pre, during, and post partnership integration.
  • Developed and executed creative content strategies with brand-led KPI’s.
  • Implemented a data-capture and audience-sharing program for retargeting and re-marketing initiatives
  • On-site event production and measurement reporting
  • Pop-up performance by T-Pain within Bacardi activation
  • Added 30M total added impression value by onboarding/managingactivation-specific influencers
  • Developed and executed the official Life is Beautiful After Party Series withMashmello, A$AP Ferg, NGHTMRE and St. Vincent throughout Las Vegas.
  • Post festival debrief to determine key learnings and opportunities to optimize in future years

For more information on how to join our movement as a partner, click here.