General Admission Experiences


Cocktail School is back by popular demand with a nine-session series featuring a lineup of prominent local and national mixologists, brought together by Bryant Jane and Lyle Cervenka of Starboard Tack, and hosted by Gene Samuel, of The Fabulous Swiggavino Bros.  Bartenders take center stage at Cocktail School by sharing their tricks of the trade and teaching guests how to make a variety of popular drinks.
More Info

The Cookout

New this year on the main festival grounds is The Cookout, a live fire cooking experience, curated by Chef Justin Kingsley Hall of The Kitchen at Atomic, located near the Huntridge Stage. The Cookout will feature a rotating list of chefs cooking over roaring wood fires with a new menu every day with each dish offered in limited quantities and only available until sold out.


pop-up VIP experiences

The VIP experience includes surprise pop-up bites from premiere Las Vegas restaurants at the Downtown stage.

chef gina marinelli 

La Strega

Chef sam marvin

Echo & Rig

Chef Gareth Coleman

masso osteria


Exclusive culinary Experiences


V+VIP Snack Attack

Available only in V+VIP is Eataly Comes to Vegas! The internationally acclaimed Italian marketplace with tasting rooms, Eataly, debuts at Life is Beautiful with a take-over of the Snack Attack program on the upper viewing deck of the Downtown Stage. Guests will enjoy a variety of Italian favorites prepared by Chefs Nicole Brisson (Eataly Las Vegas) and Fitz Tallon (Eataly USA). Returning for their second year on the V+VIP deck is Starboard Tack offering refreshing classic tiki cocktails throughout the day.
all-in ticket experience ONLY

artist hospitality

All-In ticket holders will experience a dedicated Black Tap Craft Burgers & Beer pop-up presented by The Venetian Resort Las Vegas.  Each day, Chef Stephen Parker will indulge guests with a unique menu complete with award-winning burgers and the world famous CrazyShake™.  The Artist Hospitality bar experience will be curated by the master mixologists of The Venetian Cocktail Collective. The daily rotating menu features craft cocktails inspired by the resort’s acclaimed bars, The Dorsey, Rosina, and Electra Cocktail Club.
all-in ticket experience ONLY

Backstage brunch

Backstage Brunch, limited to All-In ticket holders, gives diners a rare opportunity to get a sneak peak of the festival before gates open.  Guests will enjoy a 3-course brunch prepared by Josh Smith of Bardot Brasserie on Saturday, followed by an exclusive preview of Las Vegas’ NoMad restaurant from Chef Daniel Humm and restaurateur Will Guidara on Sunday.  This unique experience, complete with cocktails, will be staged in Life is Beautiful’s Artist Hospitality Lounge.

full Lineup