Doritos and Life is Beautiful partnered in 2018 to create the Official Life is Beautiful Pre-Party as a climax event to the Super Bowl LII advertising campaign featuring Busta Rhymes. Our partnership was exclusively digital and off-site.
WHY IT WORKED:
- Developed and executed creative content strategies for social engagement
- Implemented a data capture and audience sharing programto drive traffic to an off-site event. This included sms, push notifications, email and website targeting.
- Crafted copy and content, managed social calendars before & during the festival
- Managed ticketing systems and re-marketing amplificationticket buyers
- Supported artist curation for event programming