Doritos and Life is Beautiful partnered in 2018 to create the Official Life is Beautiful Pre-Party as a climax event to the Super Bowl LII advertising campaign featuring Busta Rhymes. Our partnership was exclusively digital and off-site.

WHY IT WORKED:

  • Developed and executed creative content strategies for social engagement
  • Implemented a data capture and audience sharing programto drive traffic to an off-site event. This included sms, push notifications, email and website targeting.
  • Crafted copy and content, managed social calendars before & during the festival
  • Managed ticketing systems and re-marketing amplificationticket buyers
  • Supported artist curation for event programming

For more information on how to join our movement as a partner, click here.