Tasked with delivering our combined audiences the ultimate ride share activation, we delivered a roundtrip [pun intended] experience, on-site and off-site.

WHY IT WORKED:

  • Developed creative content strategies for social engagement
  • Implemented a data capture and audience sharing program
  • Crafted copy and content before, during and after the festival
  • Onsite and offsite production
  • Digital marketing and PR support in announcing our partnership
  • Included LYFT discount codes in ticketing packages
  • Facilitated alignment with additional partners to support a “Ride Safe” brand-led national campaign
  • Geo-fenced, re-skinning of the LYFT app
  • Facilitated a company-first app integration to facilitate a customer-firstvalue proposition

For more information on how to join our movement as a partner, click here.