Bacardi Activation at Life is Beautiful 2018
Bacardi Activation at Life is Beautiful 2018
Bacardi Activation at Life is Beautiful 2018

Tasked with creating the ultimate music festival experience for attendees and delivering an absolute win for the brand, the Life is Beautiful and Bacardí teams got to work.

WHY IT WORKED

  • Internal strategy sessions with key constituents at brand and agency levels to optimize pre, during, and post partnership integration.
  • Developed and executed creative content strategies with brand-led KPI’s.
  • Implemented a data-capture and audience-sharing program for retargeting and re-marketing initiatives
  • On-site event production and measurement reporting
  • Pop-up performance by T-Pain within Bacardi activation
  • Added 30M total added impression value by onboarding/managing activation-specific influencers
  • Developed and executed the official Life is Beautiful After Party Series withMashmello, A$AP Ferg, NGHTMRE and St. Vincent throughout Las Vegas.
  • Post festival debrief to determine key learnings and opportunities to optimize in future years