Lyft Activation at Life is Beautiful 2018
Lyft Activation at Life is Beautiful 2018
Lyft Activation at Life is Beautiful 2018

Tasked with delivering our combined audiences the ultimate ride share activation, we delivered a roundtrip [pun intended] experience, on-site and off-site.

WHY IT WORKED

  • Developed creative content strategies for social engagement
  • Implemented a data capture and audience sharing program
  • Crafted copy and content before, during and after the festival
  • Onsite and offsite production
  • Digital marketing and PR support in announcing our partnership
  • Included LYFT discount codes in ticketing packages
  • Facilitated alignment with additional partners to support a “Ride Safe” brand-led national campaign
  • Geo-fenced, re-skinning of the LYFT app
  • Facilitated a company-first app integration to facilitate a customer-firstvalue proposition