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About Life is Beautiful

Life is Beautiful was born in 2013 as part of the major transformation of Downtown Las Vegas as a cultural hub and has since contributed over $350M of economic impact and cultural capital to the area. During the three-day festival, premier musical acts, experiential artists, comedians, thinkers and culinary talent flow into the urban streets of DTLV, in addition to the festival’s 170,000 attendees. What started as an event has become something more: a symbol of connection, joy and creativity. Life is Beautiful continues to be driven by its core mission to create a holistic experience which aids in positive community transformation and individual empowerment by collectivizing and inspiring through shared experiences driven by art and culture.

Press Quotes

“Life Is Beautiful festival brings electrifying moment after electrifying moment to the streets of Downtown Las Vegas” – Billboard

“Big, bold and ambitious like its extravagant host city, Life Is Beautiful transforms 18 blocks in Downtown Las Vegas into a celebration of music, art, food and ideas over three desert-glitz days” – Conde Nast Traveller

“What separates Life Is Beautiful from the rest of the festival pack right now though is all the extra experiences that surround the festival, like the Ideas speaker series and especially the art installations.” – Forbes

“More than a festival, Life Is Beautiful is the celebration of a city that is much more than it seems..A festival that you should know at least once in your life” – The Happening

“The nearly 190,000 who are expected to attend the three-day event will have an estimated $43.5 million economic impact on the community.” – Las Vegas Review Journal

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