POSITION DESCRIPTION

Life is Beautiful is looking for a Social Strategist who treats the digital ecosystem as their playground. The ideal candidate will have a pulse on emerging consumer behavior trends, while also being able to execute tactical content and media plans. As the Social Strategist you will help lead the concepting of ideas, analyze data, provide promotional frameworks, report campaign performance, and build actionable insights from data-driven content strategies.

RESPONSIBILITIES

Serve as the foremost expert on social platform consumer behavior, trends and best practices to develop innovative content and strategies delivering across client needs, behaviors and expectations

Possess how both paid and organic strategies and work together for event promotions and existing clients

Create, manage, and optimize paid social media campaigns, across most social channels for both events and any potential clients

Continually investigate new targeting, micro-segments, content testing capabilities, and data possibilities made available through media and technology partners

Find the best approach to clearly present data and reporting that captures the big picture idea but also delivers on tactical performance

Proactively identify category, brand, cultural and consumer trends that highlight opportunities for client brand and business

Partner with creative, production and sponsorship team leads to develop and execute best-in-class brand strategies and social marketing campaigns

REQUIREMENTS

Qualified applicants will have:

3-4 years of digital strategy, social media management and advertising experience required (brand or agency)

Mastery of all social channels and how to maximize awareness and engagement for target audiences online; regular use of Instagram, Facebook, Twitter, Snapchat, YouTube, musical.ly, Pinterest, and GIPHY

Marketing automation and dynamic ad placement experience is a plus

Ability to translate big picture ideas through short form content; specifically editorial video and email

BA/BS Degree

Proficiency in MS Office and Adobe Creative Suite for Mac

BENEFITS

Salary

Full benefits including medical, dental, and vision

A 401k

Unlimited PTO

A positive work/life balance


 

APPLICATION SUBMISSION FORM